WHO’S JJ?
JJ Polak is a retired policeman for DeKalb County, Georgia. He became an avid fisherman as a way to relax from the job of protecting the citizens. He started with small club tourneys working his way up to becoming a guide on Lake Lanier.
WHAT IS JJ'S MAGIC?
Alan Sumner invented the formula for a dye for soft plastic baits in the late 80’s-early 90’s. He marketed it locally. Alan and JJ met in about 1996. Alan told JJ about the product that he had invented.
"This product is just as the name says. It's complete Magic. I fish Guntersville and I'm catching fish like crazy. My buddies ask me what I'm catching my fish on and I tell them the exact bait and color and they fish them with no results. But I don't tell them the real secret. It's JJ's Magic."
— Walter Shane Moore, via Facebook
OUR STORY
JJ tried the product and suggested that Alan add garlic oil to the product as a fish attractant. Alan then brought the new formula to J.J. Polak for the dippin’ dye solution. The formula would allow the dye and scent to penetrate into the soft plastic bait. With both being avid weekend anglers, they saw an increase in the number of bites and duration of those bites.
OUR STORY CON'T
While gathering information for production of the product, Marty came up with the company name of Fish Chemicals. The product was to be called JJ’s Magic after JJ for his help in getting this product off the ground. After a few failed attempts at a logo, the jumping bass became the mainstay of the company’s logo.